Main colors
These colors serve as the primary visual identifiers of our communications. Their use is suggested for larger elements, such as backgrounds.
Navy
100/85/29/15
0/56/103
3597 C
#003867
Sapphire
94/67/0/0
0/94/171
2196 C
#005EAB
Azure
76/28/0/0
0/151/221
2192 C
#0097DD
Accent Colors
These secondary colors serve to accent and provide contrast to the main colors above. For example, Jaffa can be used to emphasize key information, while Midnight can give text a more polished look than full black.
Jaffa
0/57/86/0
254/136/54
1575 C
#FE8836
Midnight
100/90/60/60
0/14/38
296 C
#000E26
PaleBlue
10/4/0/0
230/245/255
649 C
#E6F5FF
PaleOrange
0/5/13/0
255/243/222
155 C
#FFF3DE
Greyscale
In addition to the colors above, the INFUSE palette incorporates monochrome/grayscale shades, either to cater to technical constraints or to attend to specific contrast necessities, among other uses.
Grey5
0/0/0/5
244/244/244
656 C
#F4F4F4
Grey10
0/0/0/10
225/225/225
649 C
#E1E1E1
Grey30
0/0/0/30
183/183/183
Cool Gray 4 C
#B7B7B7
Grey50
0/0/0/50
130/130/130
Cool Gray 8 C
#828282
Grey60
0/0/0/60
102/102/102
Cool Gray 10 C
#666666
Grey70
0/0/0/70
78/78/78
Cool Gray 11 C
#4E4E4E
Grey75
0/0/0/75
60/60/60
446 C
#3C3C3C
Grey80
0/0/0/80
51/51/51
Neutral Black C
#333333
Colors weight
As an additional rule, do not use Jaffa over Navy Blue, Sapphire, or Azure backgrounds:
Gradients
Gradients may be utilized to add greater depth to our branded assets. The direction of the gradient, from bottom left to top right, must always follow our trademark angle of 56°.
The boxes below illustrate the full scope of gradients admitted by our brand guidelines.
#20A4E1
#1B4074
#61C4E0
#163E6F
#61C4E0
#FE7136
#61C4E0
#FE7136
#61C4E0
#FE7136
#61C4E0
#FE7136
#61C4E0
#FE7136