Figures vs. written-out numbers
The full name of a state must be utilized when no city is mentioned. When the sentence includes the name of a city before the state, please utilize USPS abbreviations:
AL
Alabama
AK
Alaska
AZ
Arizona
AR
Arkansas
CA
California
CO
Colorado
CT
Connecticut
DE
Delaware
FL
Florida
GA
Georgia
HI
Hawaii
ID
Idaho
IL
Illinois
IN
Indiana
IA
Iowa
KS
Kansas
KY
Kentucky
LA
Louisiana
ME
Maine
MD
Maryland
MA
Massachusetts
MI
Michigan
MN
Minnesota
MS
Mississippi
MO
Missouri
MT
Montana
NE
Nebraska
NV
Nevada
NH
New Hampshire
NJ
New Jersey
NM
New Mexico
NY
New York
NC
North Carolina
ND
North Dakota
OH
Ohio
OK
Oklahoma
OR
Oregon
PA
Pennsylvania
RI
Rhode Island
SC
South Carolina
SD
South Dakota
TN
Tennessee
TX
Texas
UT
Utah
VT
Vermont
VA
Virginia
WA
Washington
WV
West Virginia
WI
Wisconsin
WY
Wyoming
One exception to this rule is the District of Columbia, for which we utilize the abbreviation with periods: D.C.
Acronyms and other abbreviations
The following list collates some of the standard abbreviations used by INFUSE.
As a general rule, for the first instance of a term in a text, write out the full term, followed by the abbreviation in parentheses. Later uses of the term can utilize only the abbreviated form.
ABM
Account Based Marketing
ABX
Account Based Experience
AI
Artificial Intelligence
APAC
Asia-Pacific
B2B
business-to-business
B2C
business-to-consumer
BOFU
bottom-of-funnel
CAC
Customer Acquisition Cost
CEO
Chief Executive Officer
CFO
Chief Financial Officer
CIO
Chief Information Officer
CLTV
Client Lifetime Value
CMO
Chief Marketing Officer
COO
Chief Operating Officer
CPL
Cost Per Lead
CRM
Client Relationship Management
CRO
Chief Revenue Officer
CTA
call-to-action
MQL
marketing-qualified lead
NAM
North America
RevOps
Revenue Operations
ROAS
Return on Ad Spend
ROI
Return on Investment
SEM
Search Engine Marketing
SEO
Search Engine Optimization
SMBs
small and medium businesses
SMM
Social Media Management
SQA
sales-qualified account
CTO
Chief Technology Officer
CTR
Click-Through Rate
CX
Client Experience
DPO
Data Protection Officer
e.g.
“exempli gratia,” for example
EMEA
Europe, Middle East, and Africa
etc.
“et cetera,” and so on
EU
European Union
genAI
Generative Artificial Intelligence
GTM
Go-to-Market
ICP
Ideal Client Profile
i.e.
“id est,” in other words
IT
Information Technology
KPI
Key Performance Indicator
LATAM
Latin America
MarTech
Marketing Technology
MOFU
middle-of-funnel
MQA
marketing-qualified account
SQL
sales-qualified lead
TAM
Total Addressable Market
TOFU
top-of-funnel
UI
User Interface
UK
United Kingdom
U.S.
United States
UVP
Unique Value Proposition
UX
User Experience
VP
Vice President
vs.
versus