Titles
While browsing our website, you may notice that several pages feature titles in all caps. However, this is done mostly to convey design hierarchy. As a general rule, our titles should be written in title case, i.e.:
- Capitalize nouns, pronouns, verbs, adjectives, and adverbs
- Do not capitalize articles and short conjunctions and prepositions, such as:
- a
- an
- the
- and
- or
- but
- for
- with
- of
- to
- at
- in
- into
- on
- from
- Follow the same rules for each element of hyphenated words
- Always capitalize the title’s first and last words, as well as the first word after a colon, regardless of the previous rules
Examples:
Brand-to-demand: The future
of B2B growth
Brand-to-Demand: The Future
of B2B Growth
Demand Generation Anti-trends
Demand Generation Anti-Trends
Voice Of The Marketer
Voice of the Marketer
Headers and navigational elements
Headers, chapter titles, and anchor links should all be written in sentence case. This variation capitalizes only the first word, proper nouns, and acronyms.
Examples:
Three Obstacles to Healthcare
AI Adoption
Three obstacles to healthcare
AI adoption
Key Takeaways
Key takeaways
INFUSE products and solutions
Always utilize title case when referring to our products, tools, platforms, and other solutions.
Examples:
INFUSE content solutions
INFUSE Content Solutions
INFUSE ABM focus
INFUSE ABM Focus
Quotations
Direct quotations of full sentences, especially when preceded by a colon, should have their first letter capitalized:
“According to Alexander Kesler, Founder and CEO of INFUSE, ‘This partnership is more than a collaboration; it’s pushing the boundaries of what’s possible.’”
CTAs
Regular CTAs, such as those directing readers to related pieces in our articles, are written in sentence case. However, two instances of CTA copy must be fully rendered in uppercase
-
- Button copy and other very short CTAs:
-
- The first line in final CTAs, usually comprising three sentences in total:
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